I asked if I could do a review of Go From Blog to Brand in 30 Days for a few reasons, to start with I really enjoyed the book. I am a fairly “new” blogger, having only done this now for just over a year, and this book was loaded with great information for me. I also have a lot of friends & family who support and read my blog who often ask me about how to get into it blogging. What are the first steps to take? Which direction should they take right out of the gate? I think this book would be excellent for those thinking about getting started so that they avoid some of the mistakes I made.
When I first thought about blogging I scoured the internet for resources to get my questions answered. I read Ebooks, took online classes and researched internet gurus. What frustrated me the most were the books and sources that promised to give answers, but really only left me with more questions. I would then have to buy the next book, or next course to get the “meat” of the topic. What I loved about Go From Blog to Brand in 30 Days was that it specifically answered questions directly, and also in a way that was easy to understand. There were several action items that I executed on right away, wondering why I had not stumbled upon them earlier in all my online research.
Another great aspect of the book is the worksheets. They allow you to fill in your own information and work through some of the questions yourself, giving you a realistic idea of where you want to go with your blogging goals. The worksheets are a very valuable resource and a wise use of your time. I can see this now, as I am further along down the road. If you are already a blogger the work sheets are a great way to get refocused and ensure you are on the right track. I think I am going to save mine and pull them out again at my 2 year anniversary to gauge my progress.
I strongly recommend reading this book before you start a blog as it will save you both time and money in the long run. Naming your blog, choosing your URL, deciding on branding concepts and establishing a marketing strategy. I wish I would have laid this all out before I got started.
I also recommend it to bloggers who have been at it a while but are struggling to make headway, this may help point out the reason. With this book you can do all that and more with purpose.
With that said, go check it out.