Annual Performance Evaluation

One year into blogging and I think it is time for a performance evaluation! I like to sit and reflect on what I have accomplished, where I need to improve and set goals for the next year. This post is more for me than for any readers, but I have had a lot of people ask me about my journey into becoming a blogger so I think it is appropriate to share my view on my overall progress.

When I started I see now that it probably would have been better to prepare for a few months before jumping right in; however now I am doing some back tracking to get my posts, topics and blog layout more organized. I attended the Blended Conference this past weekend and walked away with a while new outlook, great blogging information, new ideas and completely reinvigorated on the process of writing a blog. Plus it was a lot of fun and I got to meet a lot of new people and follow a ton more blogs, which I love. Winning a few prizes and taking home great stuff from all the cool sponsors was not terrible either! BONUS!! I also won a nights stay at DoubleTree by Hilton!! Can’t wait for 2014!!

I think my biggest successes in the past year were as follows:

1. Just getting started, not letting fear or anxiety stop me from following my passion.
2. Putting out more content than I had planned, I initially thought I would only do a few posts a month. But I was often inspired.
3. Networking, I have met a lot of great, supportive bloggers, foodies and local people who have given me advice, shared their experience and helped me in ways they did not even know.
4. Gained a basic understanding of social media and have just begun making traction on utilizing it properly to promote the blog.

My biggest areas of opportunity are as follows:

1. Reader engagement, getting to know my readers, what they want/expect when they stop by and improving on my email subscriptions.
2. Embracing YouTube and a video element. I have been very intimidated by this but after a video brain storming session I can see this is going to be a bigger part of 2014 for CCtoMB.
3. Pre-writing, I need to create a few posts in advance for emergencies, just in case I cannot get to a post, one still makes it out there.
4. Photography, up to this point I have only used my iphone for photos, I think I need to take this a little more seriously and intend to make some changes in the first half of 2014.
5. Writing. I need to consistently improve my writing skills, edit more and proof read a few more times. What I do not want to loose is my writing style, I write how I talk, and I think that is key to getting my personality across.

2014 Goals
1. Improved writing, engaging posts and some cross local promoting.
2. Better quality photographs.
3. Add a video element.
4. Work with another or some other bloggers.
5. Double all the social media followers I have year end 2013 by year end 2014. One quarter of which also subscribes via email.
6. Do more local on site posts.
7. By year end 2014 be an ambassador for a company I am passionate about.

Well hopefully my goals are realistic. I am excited about the progress I have made so far. I know my social media numbers (which I will post below) are not the highest, but I will just keep plugging away at it and hopefully I am gaining real readers that I can engage with and continue to grow with on this blogging journey.

Thank you all for being a part of this, I know I say that a lot, but I will not ever stop being grateful for it!

Social Media Stats:
Facebook Followers – 525
Pinterest Followers – 483
Twitter Followers – 1034
You Tube – WAY TO SAD TO PUBLISH!! But in all fairness I have not posted anything as CCtoMB, this will change.
Bloglovin Followers – 237

So keep me honest, you know my goals for next year.

Ok one last thing, and be honest! I made up names for my kids a while back (Momma Twin, Daddy Twin and Wild Child), I have also been using CCtoMB a lot (rather than the whole name) and I was thinking about calling my reader “Ballers” is that too weird! My sense of humor is super nerdy!

Enjoy some photo’s from the Blended Conference! Check out the cool Swag in the last photo!







And check out all this cool Swag I got from the conference sponsors! Also coupons galore, I have already ran out and got some stuff from Shamrock Farms, munched all the cookies from Fry’s, kids stole my Fairytale Brownies and used most of the produce from my Bountiful Basket. Ownership of the 1Face Watch is still up for debate! Thanks – @BlendedConf @frysfoodstores @shamrockfarms @ftbrownies @rafflecopter @arizonabeef @1facewatch @minted @bellasunluci @popchipsaz @bountifulbaskets


Serious Blended Conference Swag!


13 comments for “Annual Performance Evaluation

  1. October 18, 2013 at 11:10 pm

    Wow, this is so cool! I’m at about my 6 month mark, and I think I have about 20 Twitter followers haha! I just found your blog thru the AZ Bloggers Network, and I’m so jealous that you got to go to Blended! I want to go next year for sure, but I didn’t know about it in time to make it this year. I live in Gilbert, and I’d love to better connect with some local bloggers 🙂 Hope to talk to you soon! Cheers!!

    • October 18, 2013 at 11:25 pm

      Thanks for the visit! Blended was a blast, you should go next year for sure. Have you checked out the EV Mom’s Guide? Those ladies re cool! I am headed to the Gilbert Farmers Market int he morning. That place is cool, but quite the drive from Surprise! Cheers!!

  2. October 3, 2013 at 1:46 pm

    I love the idea of evaluating your blog after a year. I should probably do that every few months and sit down and make some real goals!

    I’ve looked at a few blogging conferences for when I head back to the states for a few weeks, but I’m still unsure. Glad to hear you enjoyed yours!

    • October 3, 2013 at 2:13 pm

      Thanks for stopping by! I find for myself if I do not set goals, that I keep changing direction. Have a great day!

  3. October 3, 2013 at 12:36 am

    Awesome post Stephanie! Thanks for sharing this us everyone. I think I need to do a performance evaluation too! Sometimes I feel like I’m spinning my wheels 🙂


    ~ all bloggers are also welcome to link up @ The Weekend re-Treat Link Party on The Best Blog Recipes that runs every Fri-Sun & all blog posts are welcome ~

  4. Jess
    October 2, 2013 at 12:38 pm

    Great to watch you “grow” through this process. And now that I have access to a kitchen again, I can try some of the recipes that emerge.

    • October 2, 2013 at 12:55 pm

      Thanks, you guys were a big inspiration to me, especially with the writing, capturing the feeling I am right there with you half way around the world, I would like to try and make people feel like they were with me having a meal or on a local adventure.

  5. October 2, 2013 at 3:18 am

    So glad you came and had a great time at Blended! Loved that you shared our plans and goals for the future of CCtoMB!

  6. October 2, 2013 at 2:32 am

    So glad you came to Blended! Congratulations on winning but also on knowing where you want to go next for your blog. You are well on your way.

    • October 2, 2013 at 2:34 am

      Thanks, I learned so much and have been anxious to put it all into action!

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